Senior SEO Manager

We are looking for an enthusiastic and talented Senior SEO Manager, with a deep experience of SEO disciplines and strategy to join our award-winning Organic Search team in Manchester.

Join our talented team

You’ll be working in the SEO team and part of an agency where your skills and understanding of SEO will help us to deliver Organic Search performances for our client portfolio.

You will be responsible for creating and delivering SEO activity and strategy to deliver a full range of organic search services, including technical SEO, content and improving site authority. You’ll be analytical, using your SEO knowledge to identify, diagnose, improve and optimise techniques, to boost our clients’ website visibility and traffic.

Our client mix covers a wide portfolio of brands across B2B and B2C sectors, with a focus on integrating multiple channels including SEO, digital PR, content, and web development.

This role is ideal for anyone who is looking to advance their career in the Search industry, and develop into an advanced, senior, strategic Organic Search mindset.

You’ll be working with the team across Manchester and Leeds to optimise and manage campaigns and help to grow the agency’s client base.

Your day to day

As part of our Performance Marketing team, our new Senior SEO Manager will have a strong understanding and experience of SEO strategy and tactics. You’ll also demonstrate teamwork, management, and leadership qualities, to be able to work alongside Copywriters, Digital PR and Web Development teams to deliver organic search success.

We’re looking for a Senior SEO manager to be the driving force behind our organic growth strategy. You will be responsible for the evolution and execution of our organic search strategy.

Leveraging your expertise in SEO best practices and new emerging techniques, you will collaborate with cross-functional stakeholders to optimise our website and content and drive organic traffic.

As part of your role, you will:

• Develop and implement comprehensive SEO strategies aligned with client goals and organic search best practice.
• Conduct regular competitor analysis to identify areas for improvement and potential opportunities.
• Utilise SEO tools and analytics platforms to monitor website performance, track KPIs, and identify areas for improvement.
• Line manage an SEO Executive.
• Mentor and inspire a team of SEO specialists, fostering a culture of continuous learning, innovation, trust and empowerment.
• Monitor and analyse website health, traffic, and conversion data, deriving insights to refine SEO strategies and performance reports.
• Identify and address technical SEO issues that may impact site visibility and crawlability.
• Conduct in-depth website audits to assess technical performance.
• Collaborate with our in-house tech team and your direct and indirect reports to implement technical SEO recommendations, such as site speed improvements, mobile optimisation, structured data markup, crawlability and indexation.
• Support the team with keyword research and the optimisation of on-page elements, and meta data to improve rankings and CTR.
• Collaborate with copywriting teams to create SEO-optimised, engaging, and relevant content.
• Liaise with and report to senior stakeholders to highlight return on investment and progress achieved on KPIs.
• Collaborate with cross-functional teams to optimise landing pages, product pages, and other website elements for improved organic performance.
• Stay up to date with the latest SEO trends, updates, and best practices, attend industry events (for example, we attend Brighton SEO and Women in Tech SEO Festival regularly).
• Receive internal and external training and upskilling across a variety of topics, from tech SEO to presentation skills, to digital PR pitching, site migrations and copywriting principles.

An ideal candidate would show:

• Proven experience as an SEO specialist including managerial experience either in-house or within an agency.
• Demonstrated success in developing and implementing effective SEO strategies resulting in substantial organic growth.
• Strong leadership skills with experience in managing and guiding teams
• In-depth knowledge of SEO tools, web analytics, and data-driven decision-making.
• Exceptional analytical, problem-solving, and strategic thinking abilities. Ability to interpret data, draw insights, and make data-driven decisions.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• A passion for staying abreast of industry trends, search engine updates and AI developments.
• Strong project management skills with the ability to prioritise tasks.
• Ideally you will have experience in pitching to new clients and crafting strategies and proposals to win new business.

Your rewards

As well as a competitive salary, you will receive:

• 24 days holiday plus 3 days over Christmas
• 6 life balance days (a half day each month to do whatever you want)
• An additional holiday for each year of service, up to a total of 5 extra days
• Early finish on a Friday
• The option to buy an extra week’s holiday
• Private health insurance which covers pre-existing conditions, cancer care and gives cashback for routine optical and dental treatments
• Life assurance
• Pension scheme
• Enhanced maternity and paternity pay
• Half yearly profit share bonus (non-CS roles), Quarterly bonus (CS roles)
• £1000 for a referring a new hire.

AND we offer:

• Hybrid working and flexibility across our Manchester and Leeds offices
• Access to a personal trainer/nutritionist, free fruit, and breakfast
• Mental health support and access to professional therapists through ‘Spill’
• Twice yearly peer feedback and performance reviews, tailored personal development plans and objectives.
• Access to industry-accredited professional qualifications through our IPA membership
• Employee voice, we consult our people on matters affecting them and encourage participation in surveys, our suggestions box, and employee awards.
• A social buddy, monthly agency socials, and events put on by our culture committee.
• Monthly Lunch and Learn events, to gain more understanding of different facets of agency life.
• All supported by a culture driven by great work, team collaboration, passion, honesty, and mutual respect for everyone.

Our commitment to Diversity, Equity & Inclusion

We had always thought our business was open and inclusive. Afterall, one of our values is “Everyone matters”. We hammer home the behaviour of treating everyone with respect, seeing things from the other person’s perspective, understanding that everyone has different values, responsibilities, concerns, families.

But when you delve a little deeper into Diversity, Equity and Inclusion, this value is a great place to start but it involves so much more.

Here at TrunkBBI, we naturally welcome difference. It’s what gives us strength as a business, the wide breadth of experience, capabilities, and perspectives. And any creative business knows that the best ideas don’t come from just one place. Diversity is important, but we feel what makes the real difference is inclusivity, or the act of helping people feel valued and enabled regardless of their differences.

We have really then only just begun our diversity and inclusivity journey. We started by ensuring everyone has mandatory training to help people understand what it means to be inclusive. We’ve set up a panel of people within the business to champion difference and we have ambassadors who are gaining their IPA D, E & I certifications. We continue to learn and evolve, and realise that this is not a quick win, or a ‘one and done’.

We are adapting our practices, offering home working, flexibility around start times, offer monthly life-balance days, offer access to mental health professionals, assess our working spaces to accommodate brilliant neurodivergent minds. And will continue to evolve to enable the difference around us.

If you want to join our great team, please send an email and your CV to careers@trunkbbi.com